Company
Milieu Insight
Country
Singapore, Malaysia, Thailand
Timeline
2021
Role
Lead UI/UX · Design System · User Flow
Focus
End to end research tools, data insights, scalable platform, AI enhanced workflows
Impact
Used by regional teams to support research and decision making across multiple markets

Milieu Insight

A global market research and data platform designed to help businesses understand their market and make better decisions. The platform supports end to end workflows, from survey creation to insights and reporting.

Milieu Design System using Storybook
Milieu Design System using Storybook

Project overview

I worked on designing the full ecosystem, covering survey scripting, data collection, analysis and reporting. The goal was to create a connected experience that allows teams to move from research to insights in one place. A scalable design system was introduced to support product growth and consistency across features.

Challenges

The platform needed to support a wide range of research needs while staying simple to use. It also had to scale across multiple tools and workflows without becoming fragmented. Aligning different parts of the system into one clear experience was a key focus.

Results

The platform evolved into a flexible system used by global companies to understand their market and act on data. New features and tools were rolled out efficiently through a strong design foundation. AI was introduced to improve workflows and speed up how insights are generated. The product is now trusted by leading brands.